In bringing their sun grown, rain watered, and hang-dried cannabis to the Canadian market, the Halcyon team needed to show and tell customers you can have craft quality cannabis in small-batch form. From the ground up, we crafted a complete identity and design foundation that enabled the brand to look and feel part of the larger movement of all natural cannabis becoming readily available in the market.
From strategy to execution, we positioned and brand, campaigns and material to represent the premium nature of their product while embodying the sustainable mission which the brand was built around.
Expanding on their established identity, we designed an extensive canadian website that educated visitors on all their verticals while enabling dynamic content opportunities and empowering customers to easily identify where and how to purchase Kiva products in Canada.