The brand for Socially Effervescent Novices looking for easy and delicious ways to consume cannabis with friends. Cannabis drinks on the market took themselves so seriously, so ‘wellness-y’ so boring. We set out to change that with Bubble Kush.
Aspiring to capitalize as a leader in the growing sector of cannabis-infused drinks, Bubble Kush needed a design system, marketing toolkit and digital presence that reflected the brand, educated customers on their beverages, and drove audience engagement through their channels. We designed their brand, marketing material and website with a strategic emphasis on making it easy for consumers to get involved with the brand.
From strategy to brand to online presence, we crafted and positioned the Bubble Kush brand to speak to and capitalize on the fun associated with cannabis; targeting a newer, younger audience while owning the premium nature of their beverages.
We captured and expanded on the fun and bubbly essence of the Bubble Kush brand and brought that to the web. We made it fun, easy, and enjoyable for customers to browse their beverages for a better buzz.